The Mystery of the April 7th Billboard
The anticipation for SS Rajamouli’s upcoming magnum opus, tentatively titled Varanasi starring Superstar Mahesh Babu and Priyanka Chopra, has reached a fever pitch. A mysterious hoarding recently surfaced in the city of Varanasi, featuring only the date April 7th without any movie title or logo. However, fans were quick to notice that the background theme, color grading, and aesthetic perfectly match the previously released glimpse of the film. Given that April 7, 2027, coincides with the Ugadi festival, social media is abuzz with theories that this is Rajamouli’s unique way of announcing the official release date.
Rajamouli’s Signature Marketing “Mark”
Known as the “Jakkanna” of Indian cinema for his meticulous craftsmanship, Rajamouli is equally famous for his innovative promotion strategies. By creating a massive stir using just a date and a specific visual theme, the director has successfully generated immense hype without spending a rupee on traditional title announcements. This “mark” of publicity has led fans to fix April 7th as the red-letter day for the film’s theatrical debut. While the team has already confirmed a 2027 release window through a recent video, this specific date has added a new layer of excitement to the project.
Current Production and Casting Details
On the production front, the film is currently progressing with a fresh schedule at Ramoji Film City, Hyderabad. Key sequences featuring the lead pair, Mahesh Babu and Priyanka Chopra, are reportedly being canned in this schedule. As the first collaboration between the “Maverick Director” and the “Prince of Tollywood” following the global success of RRR, Varanasi is expected to be a globe-trotting action adventure. While fans await an official confirmation regarding the April 7th date, the current viral trend proves once again that when it comes to film promotions, Rajamouli remains in a league of his own.
