When buying a smartphone, consumers traditionally focus on camera quality, megapixels and battery life. However, artificial intelligence features are now emerging as an important factor influencing smartphone purchase decisions.
According to a recent survey conducted by Amazon, as many as 82% of smartphone buyers consider AI features an important factor when choosing a new device. The survey highlights the growing influence of AI-powered capabilities on consumer preferences in the smartphone market.
The survey was conducted in July 2026 and gathered responses from more than 40,000 consumers across categories including smartphones, laptops, tablets and home appliances. The findings indicate that AI is increasingly becoming a mainstream consideration for consumers while evaluating technology products.
