Varun Tej’s latest film Korean Kanakaraju is enjoying a strong run at the box office, backed by positive word of mouth from paid premieres. Directed by Merlapaka Gandhi, the film stars Varun Tej in the lead role, with Ritika Nayak as the female lead. Sathya, Murali Goud, Chinna and Srinivas Avasarala play key roles, while the movie is jointly produced by UV Creations and First Frame Entertainments, with music composed by Thaman.
Released on August 7, the film received a positive response from audiences from its opening day. Collections improved significantly from the second day, with strong weekend occupancy helping the movie gross more than Rs. 37.4 crore worldwide in its first three days. The film has reportedly crossed its break-even mark and entered the profit zone, making it a successful theatrical venture.
Positive word of mouth appears to have played a major role in the movie’s box-office performance. The encouraging response from audiences who watched the paid premieres gradually reached a wider audience, resulting in increased theatre occupancy. While Monday collections usually witness a drop after the opening weekend, strong advance bookings for Korean Kanakaraju indicate that the film could maintain a steady run even on weekdays.
